How UI and UX Impacts SEO 6b2711

There is an endless, ongoing debate on this topic that reveals how important SEO is for your online business. In fact, if your SEO is poor, your website will not be visible and, therefore, will not be successful.

The concept that your website must have effective SEO is easily understood, but how to improve your SEO metrics is not as simple. Online businesses are dealing with more and more sophisticated search engines and constant algorithm updates that are kept confidential. Therefore, SEO is not even close to an exact science and can easily drive you crazy, or make you feel confused about what move you should make.

There is no doubt, that currently search engines have become very effective in analyzing websites to determine which are the most valuable. However, you should never forget that you are still dealing with a machine that, even though advanced, will never read your website the same way a human does.

Therefore, the Interface is critical for your SEO, but the Experience still plays a major role in driving sales and conversions. When both the Interface and the Experience are well thought out and optimized, they will have a positive impact on your SEO performance. 

Why Interface is Important for SEO 2m5t1i

The Interface can be compared to the engine of your car. If your car has a polished and shiny body, but the engine doesn’t work properly, your car will be of little help, if not completely useless. Therefore, your Interface must be designed to boost performance on search engines and meet your s’ expectations at the same time.

Clean Code 1zkx

A critical step in Interface design is to use a clean code that can be easily crawled by search engines. Of course, your s will be unaware of your coding, but search engines refer to it to understand the structure of your website and your content. If your code is messy and difficult to read, your website will get a negative score and its ranking will be penalized. Moreover, a code that is not clean will slow down your website performance making it very unappealing to search engines and your s as well.

Easy Navigation 3s4e1i

A well-designed Interface will anticipate your s’ needs and make sure they find what they need easily. Which means that your menu and content will be organized in a way that is easy and intuitive to navigate.  Besides satisfying your s, such design will also reflect how your website displays on the search results.

For instance, as you can see in the following screenshot, when the website structure and site navigation is clean, it can lead to sitelinks appearing in Google search results. Google will give priority to such clean websites and the sitelinks will give you several opportunities to have s accessing your pages. This is an example of good SEO optimization.

Responsive Design 6p5sn

Another important feature of your Interface that directly affects SEO is the responsiveness. After the 2018 Mobile Friendly update, Google now considers the mobile version of your website as the main website. Therefore, unless your Interface is optimized for mobile devices, your SEO performance will be extremely limited.

 

What Makes Interface Ineffective? 5s6gz

What are the main problems that disrupt the effectiveness of your Interface?

A primary problem is not having your core content and the needs of your s clearly in mind. A lack of understanding in this area will prevent you from organizing your content efficiently; making both your visitors and search engines confused.

  

Another issue is related to the platform you use. Drupal, for instance, are powerful tool to build your website. However, if you add too many plug-ins, add-ons, or other elements, you may be left with messy code that will reduce the performance of your website.

Therefore, unless you are well versed in web design and coding, it is highly advisable to avail yourself of the of a professional who can analyze your content, clean your code and eliminate unnecessary elements to create a high performing and SEO optimized Interface.

How Experience Effects SEO Performance 28322m

Experience is mainly focused on ensuring that once a visitor enters your website, they are satisfied with what they find and with the ease of navigating through your content. A great Experience should always be your final goal since it will determine if you will retain a visitor and if they will buy your products or services.

Even though not directly related to SEO, in reality, Experience can contribute to the performance of your website on search engines.

Search engines today are very advanced, but they still do not have the capability of reading your content and evaluating it. To a certain extent, they use metrics as indicators of the quality of your website and they assign you a ranking based on those metrics.

Some of these metrics are closely related to the Experience. For instance, time spent on pages, bounce rate, backlinks and more all play a role in either improving, or decreasing your SEO ranking. These metrics all depend on how s interact with your website, or the Experience.

What contributes to a good Experience and better SEO? 2j6z3c

Meta Tags 63a15

You must begin with how your website appears on the search results. Optimize both your meta title and meta description to entice clicking. If your meta tags are not effective and receive only a few clicks, search engines read this data as an indicator that s do not think your content is valuable. Therefore, make sure to write your meta title and description including, of course, main KW, but make it appealing and intriguing giving s a reason to enter your site.

For instance, we researched the phrase “how to write an effective meta tag” and here is an example of a meta tag well written. Both the title and the description are intriguing, anticipate a practical benefit, and make the reader curious about the content on this page.

The next one, instead, is not effective. The title doesn’t add any value to the reader and the description doesn’t give any useful hint about the content of the page. The reader will not be curios or eager to read the content and will not click on the link. If this is the case,  your SEO will be affected negatively.

Bounce Rate and Internal Linking 4v4d39

Once the has entered your site, make sure that they spend as much time as possible there. This can be achieved, primarily, by creating valuable content that addresses the specific needs of your visitors.

In addition, you should have an internal linking strategy directing the visitor to additional content on your website. All of that will increase the amount of time spent on your site and reduce the bounce rate to the benefit of both your business and SEO performance.

Inbound Links 4r5h55

Another benefit of adding valuable and unique content to your website is that other people will link to your pages because they find them interesting. Backlinks acquired this way are one of the most important factors to boost your SEO performance and you should aim at acquiring as many of them as possible.

Speed 105tn

Another important factor in Experience is the speed of your website. A slow website discourages s who will abandon the site immediately and, as explained above, will hinder your SEO.

Besides optimizing your code, in order to increase the speed of your website, you must optimize images — reducing their size if they are too big.  Moreover, refrain from adding useless elements, pop-ups, and add-ons that do not contribute to the Experience and, instead, slow down your website.

Conclusion 6d2i1b

Interface (UI) and Experience (UX) are both important elements to make your online business successful. You must make sure that they are optimized to have a positive impact on your SEO. Of course, to find the right settings for your website is not always straightforward. It often requires a lot of testing, acquiring from s, and technical skills.

QPSoftware is a web design agency in Shanghai, China and we have been building and optimizing our client’s websites for more than 10 years. Our strength is our capability to analyze your specific audience and select the core content. Based on that, we can create the best Interface and Experience for your specific market.

 

 If you want to boost your online performance, us today and we will share what we can do for you.